Topic:Product Teardown Analysis for Technical Marketing, Competitive Intelligence, and Intellectual Property Assertion
Abstract:UBM TechInsights is the leading provider of detailed product teardown analyses to customers in the semiconductor, wireless, consumer electronics, and intellectual property sectors, who use the teardown data in a variety of applications including technical marketing, competitive intelligence, and the assertion of patent and intellectual property rights. In our presentation to the IEEE Consultants Network, we will introduce the key technical elements of product teardown analysis as practiced by TechInsights, and provide further detail on how the data is put to use by customer companies. Slides
Speakers:Don Stroud and Bob Widenofer, UBM TechInsights-Austin, www.ubmtechinsights.com
Speakers’ Bio’s:Don Stroud serves as Product Marketing Manager, Technical Intelligence, UBM TechInsights-Austin, identifying new applications for an extensive database of system and component metrics derived from 1,200+ product teardowns. He joined the team in 2000 after Portelligent was spun-out from MCC and served as Director of Business Development until the acquisition by UBM TechInsights in 2007. Prior to TechInsights, Don served as Director of Business Development for several successful Austin start-ups including Aerotech Products, Austin Publishing, DataSite, and Aqua Acquisitions. He was destined for the teardown business when he dissected his father’s Emerson reel-reel and his new Briggs & Stratton lawn mower engine at the age of 8.Bob Widenhofer is a Senior Product Analyst at UBM TechInsights-Austin, producing teardown reports and related industry research on wireless, mobile, and personal electronics. His external publications on teardown analysis have appeared in EETimes, Medical Design Technology, and Embedded Systems Design. A veteran of the semiconductor industry, he worked in CMOS device development, characterization, and modeling at Motorola Semiconductor and later at Freescale. Bob holds Bachelor’s (’95) and Master’s (’96) degrees in electrical engineering, both from the University of Florida.
Date & Time:Wednesday, July 27, 2011 : networking at 6:00 p.m., business and program from 7:00 to 8:30 p.m.
Location:PoK-e-Jo’s, 2121 W. Parmer Lane at Lamplight Village, Austin, TX 78727
Map:map
Cost:$5.00 minimum charge for the restaurant. Supper is at optional extra cost.
Reservations:Not required. All interested parties are invited to attend.
RSVP and for more information:Please email to ctcnaustin at gmail dot com.