Topic:It’s a Mad, Mad, Mad World of Mobile Marketing
Abstract:NEWS FLASH !! Mobile Marketing is taking over the world of Marketing. This interactive, case-driven session, is an attempt to understand what factors make mobile marketing so special, and whether / how it is different from traditional marketing. Considering that everyone is now a mobile marketer, what does it really mean to have a successful “Mobile Marketing Campaign”? What are the hidden challenges and naked opportunities? And how can one drive additional business or improve profitability using the right Mobile Marketing techniques. Get to this session to find out whether this mad, muddled world of Mobile Marketing is indeed the solution to effective marketing or just Snake Oil. 
Speaker:C. K. Kumar
Speaker’s Bio:C. K. Kumar is a consummate Marketing and Strategy professional who has spent the past 16 years in several technology and marketing roles in start-ups and large companies including AMD and Synopsys. His diverse work experience includes engineering roles in semiconductor and marketing / strategy roles in technology. He is currently helping a couple of local startups on their marketing and business strategies. He has an MS in Computer Engineering from UT / University of Toledo and an MBA from Stern School of Business at NYU.
Date & Time:Wednesday, June 26, 2013 : networking at 6:00 p.m., business and program from 6:30 to 8:30 p.m.
Location:PoK-e-Jo’s, 2121 W. Parmer Lane at Lamplight Village, Austin, TX 78727
Map:map
Cost:$5.00 minimum charge for the restaurant. Supper is at optional extra cost.
Reservations:Not required. All interested parties are invited to attend.
RSVP and for more information:Please email to ctcnaustin at gmail dot com.