The Science of Fun in Mobile Gaming
05 May, 2025
May 2025
IEEE CTS LMAG AND CTCN
The May meeting is a hybrid meeting, in-person and virtual, starting at 6:30 PM CST at the Asian American Resource Center.
| Topic | The Science of Fun in Mobile Gaming |
| Abstract | Video game development is pretty incredible if you think about it. For generations now, the weaving of technology with artistry has enabled a vast expanse of opportunities for creative minds to stretch their imagination and bring audiences along for the ride. It’s in our modern era of mobile technology, however, that audiences are finally able to respond back via the data they generate. It’s this data that defines the mobile gaming experience, setting the industry apart from its predecessors and allowing it to rapidly dwarf them. To understand the value in this data, we’ll start with a primer on the mobile gaming market. From there, we will dive into the various business models that mobile technology enables as well as some of the development practices that motivate easy data collection and usage. Finally, we’ll tie these two threads together and show how data heightens gamers’ experiences and magically turns into money. |
| Speaker | Jacob Claussen of Zynga Inc |
| Speaker’s bio | |
| Date & Time | May 22, 2025, 6:30 PM – 8:00 PM |
| Location | Room 1 Asian American Resource Center 8401 Cameron Road, Austin, TX 78754 |
| Virtual | Zoom ID: 604 353 3501 Passcode will be provided to registrants late |
| Presentation | |
| Video | |
| Registration | https://events.vtools.ieee.org/event/register/483331 |