Topic:Why Marketing Matters
Abstract:“If I build it, they will come” is a common philosophy among developers-turned-entrepreneur. And yet, it’s a one that doesn’t work. Alora will discuss the changes that have occurred in online business over the past decade, and why they mean that marketing really does matter — as much as development.
Presentation:Why-Marketing-Matters-For-Geeks
Speaker:Alora Chistiakoff
Speaker’s Bio’s:Alora Chistiakoff, Principal and Co-Founder, The Indigo Heron Group, Inc, has spent more than a decade working in ecommerce, web development, and online marketing in both professional services, and in-house enterprise environments. Her strong technical and marketing background has been put to good use by clients such as Playboy, Urban Outfitters, Anthropologie, Norm Thompson, Keds and JetBlue Airways.
Date & Time:Wednesday, March 24, 2010 : networking at 6:00 p.m., business and program from 7:00 to 8:30 p.m.
(Please note the meeting day for 2010: 4th Wednesday of the month.)
Location:China Star Restaurant, 6134 Hwy 290 E, Austin TX
Directions:Westbound access road of 290E, just east of IH 35
Cost:$5.00 minimum charge for the restaurant. Supper is at optional extra cost.
Reservations:Not required. All interested parties are invited to attend.