Date and Time: 17 April 2025 from 06:30 PM until 07:50 PM

Location: Asian American Resource Center, room 8, 8401 Cameron Rd, Austin, TX AND Virtual

Speaker: Eli Cox

Bio: Professor Cox retired in 2016 and holds the La Quinta Motor Inns Centennial Emeritus Professorship in Business, Department of Marketing, McCombs School of Business, The University of Texas at Austin. He received his D.B.A. from Indiana University. He taught at The University of Texas from 1971 to 2016. He served as Department Chairman from 1985 to 1989 and 2006 to 2010.

Professor Cox published Marketing Research which appears in various journals.  Professor Cox served as a product warnings expert in many lawsuits and consulted for: Arthur Anderson; Dow Jones; General Motors and IBM.

Abstract: Eli Cox, retired UT professor, couldn’t have imagined that a professor’s insult would start him on a 55-year journey. It ended this past June when the documentary featuring him won seven awards at the Cannes Film Festival. His remarkable side hustle has been reported in Texas Monthly online, CNN, and websites around the world. He is currently looking for an agent and some adoring groupies!!! You don’t want to miss his incredible journey to fame!

Registration: https://events.vtools.ieee.org/m/477911